Social & More

Various Brands

There are a lot of different ways to play on social—from organic motion and partnerships to PR-first activations and generic paid. Here's a smattering of concepts and executions from over the years.

Social & More

There are a lot of different ways to play on social—from organic motion and partnerships to PR-first activations and generic paid. Here's a smattering of concepts and executions from over the years.

Social & More

There are a lot of different ways to play on social—from organic motion and partnerships to PR-first activations and generic paid. Here's a smattering of concepts and executions from over the years.

Social & More

Various Brands

There are a lot of different ways to play on social—from organic motion and partnerships to PR-first activations and generic paid. Here's a smattering of concepts and executions from over the years.

Social & More

There are a lot of different ways to play on social—from organic motion and partnerships to PR-first activations and generic paid. Here's a smattering of concepts and executions from over the years.

Social & More

There are a lot of different ways to play on social—from organic motion and partnerships to PR-first activations and generic paid. Here's a smattering of concepts and executions from over the years.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Wright Brand Bacon / 100th Anniversary

A wood chips partnership with Walmart, an Amazon Alexa skill, print, billboards and more were created to support Wright N° 100 in celebrating Wright Brand Bacon's centennial in 2022.

My Role: Art Direction

Copywriter: Seth Mollerup

Designer: Remy Glock

Wright Brand Bacon / Anniversary Bacon

The traditional five year anniversary gift is wood, symbolizing wisdom, strength and time. But real wood smoked bacon is a much better gift than any typical wooden thing. So, we created an anniversary gift set for lovers to celebrate with Wright Brand Bacon.

My Role: Art Direction

Copywriter: Seth Mollerup

Designers: Olen Amelia & Charlotte Petertil

Illustrator: Jon Oye

Hillshire Snacking / #LittleBitFancy

Joined the TikTok quarantine craze with the #LittleBitFancy challenge—resulting in over 6 billion views.

My Role: Art Direction

Copywriter: Seth Mollerup

Jimmy Dean / Tastes like 1969

Jimmy Dean released it's first plant-based patty and we needed to convince skeptics it's worth trying. We found lifelong brand fans, some of which knew Jimmy Dean personally, and did a taste test with them over zoom to get their genuine reactions. Luckily they liked it and some even think the new plant-based patty tastes just like the original sausage has since 1969.

My Role: Art Direction

Copywriter: Seth Mollerup

Galileo Salame / Welcome to the Family

Partnered with chef Laura Vitale to kick off Galileo Salame's Instagram feed. Together we shared the brand's Italian heritage by showcasing recipes and inviting people to officially join the Galileo Salame family for a chance to win a trip to Italy.

My Role: Art Direction

Copywriter: Seth Mollerup

Jimmy Dean / Daylight Savings

Daylight Savings sucks—that hour of lost sleep leads to what's been dubbed "the worst Monday of the year." We made a calendar invite to compensate for this travesty. When downloaded it blocked time for breakfast, or whatever you needed, to make it through this dreadful Monday.

My Role: Art Direction

Copywriter: Seth Mollerup

Wright Brand Bacon / #BaconGiftSwap

Would you rather get socks for Christmas or bacon? Duh, bacon. So, we invited bacon lovers on Instagram and Twitter to share any crappy gift they received using #BaconGiftSwap for a chance to swap it for bacon.

My Role: Art Direction & Motion

Copywriter: Seth Mollerup

Jimmy Dean / Jean-Carlos

A trucker, Jean-Carlo, shared a Jimmy Dean sandwich with another stranded driver during a winter storm on I-95. After footage of the moment went viral we worked with Jimmy Dean to thank him and donate 100,000 meals to Feeding America.

My Role: Art Direction

Copywriter: Seth Mollerup

Wright Brand Bacon / The More, The Better

Reworked existing assets with new messaging about the extra half pound of bacon Wright Brand has in each pack when compared with competitors.

My Role: Art Direction

Copywriter: Seth Mollerup

Tyson Chicken / #NuggetBouquetContest

#NuggetBouquetContest—quality engagement with over 113 million PR impressions. Activation success led to a multi-year program and heart-shaped nuggets becoming an actual product.

My Role: Art Direction

Copywriter: Seth Mollerup

Jimmy Dean / @celebsonsandwiches

@celebsonsandwiches partnership to commemorate Jimmy’s birthday.

My Role: Art Direction

Copywriter: Seth Mollerup

Wright Brand Bacon / Holidays

Leveraged existing assets to create a holiday greeting and National Bacon Day cinemagraph.

My Role: Art Direction & Motion

Copywriter: Seth Mollerup

Jimmy Dean / Hebron Hawks

Surprised a cross country team of Jimmy Dean fans with a sponsorship.

My Role: Art Direction

Copywriter: Seth Mollerup

Aidells Sausage / Love at First Bite

Flexed animation chops to make a client’s budget work.

My Role: Art Direction & Motion

Copywriter: Seth Mollerup

Get Cheeky

Original content for a custom night guard service with a vibrant style.

My Role: Art Direction & Motion

StayCoolNYC

Product and partnership teasers for this "retro-futuristic chillwear" brand.

My Role: Motion

The Solarists

Lyric video for a local band.

My Role: Motion

Designer: Scott McIntosh

High School Blanket

Content creator gone full-on producer with this content series for a startup.

My Role: Producer & Post Production

Collab-agram

Honed my chops collaborating with different artists on Instagram.

My Role: Motion & VFX

Cinemagraphs

Cinemagraphs are a fascinating mix of photography and visual effects.

My Role: Photography & Edits

AdLab

Handful of projects from my time in the AdLab.

My Role: Content Creation

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Creative Process

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