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Sunrise Carolers

Jimmy Dean

Sunrise Carolers bring good tiding to your doorstep at dawn—a savory twist on an evening holiday tradition.

Sunrise Carolers

Sunrise Carolers bring good tiding to your doorstep at dawn—a savory twist on an evening holiday tradition.

Sunrise Carolers

Sunrise Carolers bring good tiding to your doorstep at dawn—a savory twist on an evening holiday tradition.

Sunrise Carolers

Sunrise Carolers bring good tiding to your doorstep at dawn—a savory twist on an evening holiday tradition.

Sunrise Carolers

Jimmy Dean

Sunrise Carolers bring good tiding to your doorstep at dawn—a savory twist on an evening holiday tradition.

Sunrise Carolers

Sunrise Carolers bring good tiding to your doorstep at dawn—a savory twist on an evening holiday tradition.

Sunrise Carolers

Sunrise Carolers bring good tiding to your doorstep at dawn—a savory twist on an evening holiday tradition.

Sunrise Carolers

Sunrise Carolers bring good tiding to your doorstep at dawn—a savory twist on an evening holiday tradition.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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How to customize formatting for each rich text

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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How to customize formatting for each rich text

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

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How to customize formatting for each rich text

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Adweek Marketing Morsels: Jimmy Dean is singing its way into the holiday season with “Sunrise Carolers,” a group of performers who will visit hometowns across the U.S. to sing breakfast-inspired carols that accompany a Jimmy Dean breakfast. Families can enter to win a live performance by entering on SunriseCarolers.com. And if they don’t win, there’s already a whole album ready to stream on Spotify, with songs like “The 12 Days of Breakfast” and “We Wish You a Merry Morning.”

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Sausage Carols

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Pitch Video

Seth wrote all the lyrics while I created this music video to sell the idea to Jimmy Dean. Thank you Ogilvy crew for the remote singing and for seeing it through after we left.

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Credits

My Role: Art Direction & Motion Design

Copywriter / Lyricist: Seth Mollerup

Other Creatives: Pat Seidel, Chris Rose, Isaac Pagan, Eduardo Cintron, Nick Sesto & Mark Price.

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Creative Process

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Rover

Illustration & Motion

I'll Be There

New York Times

Europe in Motion

Cinemagraphs

Shredded Cheese

Illustration & Motion
© 2024 Chris Petersen
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